May 12, 2024  
Undergraduate Catalog 2016-2017 
    
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Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

MKTG 310 - Principles of Marketing 3 hours

Survey of principles for choosing target markets, assessing their needs, developing products and services and delivering them at a value to the customer and a profit to the company. Prerequisite: junior standing.