May 23, 2019  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 331 - Consumer Behavior 3 hours


Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers’ behavior to plan, implement and control marketing activities. Prerequisite: MKTG 310 .



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