Jul 22, 2019  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 410 - Global Marketing 3 hours


Survey of current international marketing strategy including the historical context of global marketing and current environmental issues and marketing management techniques. Course meets multicultural graduation requirements. Prerequisite: MKTG 310 .



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