Apr 23, 2024  
Undergraduate Catalog 2018-2019 
    
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Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

MKTG 331 - Consumer Behavior 3 hours

Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers’ behavior to plan, implement and control marketing activities. Prerequisite: MKTG 310 .