Apr 13, 2024  
Undergraduate Catalog 2020-2021 
Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]

MKTG 210 - Principles of Marketing 3 hours

Survey of principles for providing value to consumers by segmenting and selecting target markets, assessing consumer needs, conducting marketing research, selling and servicing, and developing products and services all amidst the marketing environment. Prerequisites: Sophomore standing or registration in a Certificate or Associates degree.