Apr 19, 2024  
Undergraduate Catalog 2021-2022 
    
Catalog Navigation
  Catalog Home
  About Columbia College
  Addendums
  Robert W. Plaster School of Business Programs
  School of Humanities, Art and Social Sciences Programs
  School of Natural Science and Mathematics Programs
  General Programs
  General Education Requirements
  Course Descriptions
  Admission Policies
  Tuition and Fees
  Financial Aid and Scholarships
  Academic and Administrative Policies, Regulations and Procedures
  Military, Veteran, Dependent and Spouse Education Benefits
  International Programs
  State Regulatory Information
  Student Affairs
HELP
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

MKTG 410 - Global Marketing 3 hours

Survey of current international marketing strategy including the historical context of global marketing and current environmental issues and marketing management techniques. Prerequisite: MKTG 210 .