Jul 02, 2022  
Undergraduate Catalog 2021-2022 
    
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 478 - Strategic Marketing 3 hours


Examination of the role of the marketing manager in analyzing, planning, implementing and controlling the marketing programs of an enterprise. Case work is used. Prerequisites: MKTG 210  and senior standing.



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