Mar 28, 2024  
Undergraduate Catalog 2022-2023 
    
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

MKTG 210 - Principles of Marketing 3 hours


Survey of principles for providing value to consumers by segmenting and selecting target markets, assessing consumer needs, conducting marketing research, selling and servicing, and developing products and services all amidst the marketing environment. Prerequisites: sophomore standing or registration in a Certificate or Associates degree.