May 22, 2024  
Undergraduate Catalog 2024-2025 
Undergraduate Catalog 2024-2025

Marketing Analytics Certificate

The certificate in marketing analytics provides applied training in analytics and statistical techniques to support strategic planning and business problems in marketing.  The certificate is designed to provide ongoing professional development for those working in marketing roles.  The program focuses on training in databases, programming, introductory business analysis, analysis in support of marketing campaigns, and visualization of data.

Certificate Requirements

Students must complete at least nine semester hours of the certificate with Columbia College. All classes must be completed with a grade of C or higher.

Total Semester Hours: 16