Apr 13, 2024  
Undergraduate Catalog 2020-2021 
    
Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]

MKTG 352 - Strategic Sales and Customer Experience Management 3 hours


This course overviews techniques and skills of strategic selling in various offline and online environments using varied approaches.  It also covers managing the customer experience function and honing service management skills in different environments.  Sales and Customer Service Management presentations required. Prerequisite: MKTG 210 .