May 10, 2025  
Undergraduate Catalog 2020-2021 
    
Catalog Navigation
  Catalog Home
  About Columbia College
  Addendums
  Robert W. Plaster School of Business Programs
  School of Humanities, Art and Social Sciences Programs
  School of Natural Science and Mathematics Programs
  General Programs
  General Education Requirements
  Course Descriptions
  Admission Policies
  Tuition and Fees
  Financial Aid and Scholarships
  Academic and Administrative Policies, Regulations and Procedures
  Military, Veteran, Dependent and Spouse Education Benefits
  International Programs
  State Regulatory Information
  Student Affairs
HELP
Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]

MKTG 441 - Marketing Research and Analytics 3 hours

This course will provide an understanding of how organizations can provide value by researching various aspects of the marketing environment using various data and sources. Prerequisites: MKTG 210  and MATH 110  or MATH 250 .