Jan 15, 2025  
Undergraduate Catalog 2022-2023 
    
Catalog Navigation
  Catalog Home
  About Columbia College
  Addendums
  Robert W. Plaster School of Business Programs
  School of Humanities, Art and Social Sciences Programs
  School of Natural Science and Mathematics Programs
  General Programs
  General Education Requirements
  Course Descriptions
  Admission Policies
  Tuition and Fees
  Financial Aid and Scholarships
  Academic and Administrative Policies, Regulations and Procedures
  Military, Veteran, Dependent and Spouse Education Benefits
  International Student Services
  State Regulatory Information
  Student Affairs
  Student Conduct
HELP
Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

MKTG 331 - Consumer Behavior 3 hours

Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers’ behavior to plan, implement and control marketing activities. Prerequisite: MKTG 210 .