Sep 07, 2024  
Undergraduate Catalog 2024-2025 
    
Catalog Navigation
  Catalog Home
  About Columbia College
  Addendums
  Robert W. Plaster School of Business
  School of Arts and Sciences
  School of Public Service
  General Programs
  General Education Requirements
  Course Descriptions
  Admission Policies
  Tuition and Fees
  Financial Aid and Scholarships
  Academic and Administrative Policies, Regulations and Procedures
  Military, Veteran, Dependent and Spouse Education Benefits
  International Student Services
  State Regulatory Information
  Student Affairs
  Student Conduct
  Beacon Elementary Checklist 2023
  BEACON Music K-12 Certification Checklist 2023
HELP
Undergraduate Catalog 2024-2025

MKTG 478 - Strategic Marketing 3 hours

Examination of the role of the marketing manager in analyzing, planning, implementing and controlling the marketing programs of an enterprise. Case work is used. Prerequisites: MKTG 210  and senior standing.