Mar 15, 2026  
Undergraduate Catalog 2025-2026 
    
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Undergraduate Catalog 2025-2026 [ARCHIVED CATALOG]

MKTG 478 - Strategic Marketing 3 hours

Examination of the role of the marketing manager in analyzing, planning, implementing and controlling the marketing programs of an enterprise. Case work is used. Prerequisites: MKTG 210  and senior standing.