May 09, 2025  
Undergraduate Catalog 2014-2015 
    
Catalog Navigation
  Catalog Home
  About Columbia College
  Degrees and Certificates
  Course Descriptions
  Admission Policies
  Financial Aid and Scholarships
  Tuition and Fees
  Academic and Administrative Policies, Regulations and Procedures
  Student Affairs
  Military, Veteran, Dependent and Spouse Education Benefits
  International Programs
  Personnel Directory
  State Licensure and Approval Requirements
HELP
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

MKTG 331 - Consumer Behavior 3 hours

Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers’ behavior to plan, implement and control marketing activities. Prerequisite: MKTG 310 .