Apr 19, 2024  
Undergraduate Catalog 2014-2015 
    
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Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

MKTG 335 - Advertising and Sales Promotion 3 hours

Study of marketing activities that stimulate consumer purchasing and dealer effectiveness. Emphasis on elements and process of developing effective advertising programs using integrated marketing communications. Prerequisite: MKTG 310 .