Apr 26, 2024  
Undergraduate Catalog 2014-2015 
    
Catalog Navigation
  Catalog Home
  About Columbia College
  Degrees and Certificates
  Course Descriptions
  Admission Policies
  Financial Aid and Scholarships
  Tuition and Fees
  Academic and Administrative Policies, Regulations and Procedures
  Student Affairs
  Military, Veteran, Dependent and Spouse Education Benefits
  International Programs
  Personnel Directory
  State Licensure and Approval Requirements
HELP
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

MKTG 410 - Global Marketing 3 hours

Survey of current international marketing strategy including the historical context of global marketing and current environmental issues and marketing management techniques. Prerequisite: MKTG 310 . Course meets Multicultural graduation requirements.