Marketing, B.A.

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Marketing is everywhere. This major will assist in preparing you for this vast field. Students will get a firm grounding in business administration as well as have the opportunity to study various areas such as digital marketing, marketing communications, consumer behavior, marketing research, advertising, sales and service, and strategic marketing management. This includes appropriate and ethical strategies and tactics related to pricing, product, distribution, and promotion to solve marketing problems. Students will understand the importance of providing value to the consumer while building relationships all within the whole marketing process. Potential career opportunities include advertising, market research, e-marketing, public relations, social media, working with brands, product and service marketing, event marketing, sales and service.

In general, 300 - level courses in the Business Administration Professional Core or Electives Groups are taken after students have completed the freshman and sophomore years (4 full semesters).

However, students who have completed 45 semester hours and who have a cumulative grade-point average of 2.75 or above are eligible to take 300 - level business core courses during the second semester of the sophomore year.

A student can complete no more than two internships in business administration, each carrying no more than three semester hours of credit.

General Education Requirements (39-42 sem. hrs)

For a complete list of general education courses click here . For additional information on general education requirements click here .

Ethics Course Requirement

MGMT 368W - Business Ethics 3 hours (this option also fulfills core requirement) or
PHIL 330 - Ethics 3 hours

Foreign Language Requirement (6 sem. hrs)

For information on how to fulfill the foreign language requirement click here .

Core Requirements (45 sem. hrs)

All must be completed with a grade of C or higher. Courses in the major cannot be taken pass/fail.

Marketing Major (24 sem. hrs)

Students who elect to earn a major in Marketing must complete twelve hours of required courses and twelve elective hours of the specified elective courses with a MKTG prefix

Required Courses (12 sem. hrs)

All courses must be completed with a grade of C or higher. Courses in the major cannot be taken pass/fail.

Electives (12 sem. hrs)

Courses in the major cannot be taken pass/fail.

Electives (3-6 sem. hrs)

Total: 120 (sem. hrs)

The total reflects the minimum number of hours to obtain a bachelor’s degree. Some courses listed above may fulfill more than one requirement block. Please speak to your academic advisor to plan your specific degree path.

Note (s):

All students must take part in evaluations of the business core and major outcomes during their last 30 hours prior to graduation. MGMT 479 - Strategic Management 3 hours with a C or higher satisfies the culminating experience for the business core. MKTG 478 - Strategic Marketing 3 hours with a C or higher satisfies this capstone requirement for the Marketing major.