May 09, 2024  
Undergraduate Catalog 2024-2025 
    
Undergraduate Catalog 2024-2025

Digital Marketing Certificate


This certificate will prepare students with a foundational understanding of the field of digital marketing through the study of marketing principles and consumers. Students will delve into digital & social media marketing and marketing research & analytics.  Courses in this certificate may be applied to Columbia College’s Bachelor’s degree in Marketing or taken as a standalone certificate.

This certificate is comprised of 16-18 credit hours and provides students with an opportunity for focused study in key business areas which employers’ value. Students must complete at least eight-nine semester hours of the certificate with Columbia College. All classes must be complete with a grade of C or higher.