Oct 03, 2022  
Undergraduate Catalog 2019-2020 
    
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

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MKTG 210 - Principles of Marketing 3 hours


Survey of principles for providing value to consumers by segmenting and selecting target markets, assessing consumer needs, conducting marketing research, selling and servicing, and developing products and services all amidst the marketing environment.



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